KKCL’s Integriti Has a Grand Opening at 6th Mumbai Fashion World


Pranav Birje|Senior Correspondent


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Mumbai, January 29, 2024 – Integriti, a youth-focused men’s fashion brand from Kewal Kiran Company Limited once again proved its prowess in enchanting fashion audiences as it unveiled its Autumn Winter 2024 collection at the prestigious 6th Edition of Mumbai Fashion World. Known for its ability to weave and express Indian-ness fashion tale and aura into every show, Integriti’s AW24 collection for men proved to be no exception. This collection artfully plays with different fabrics, layers, and textures, redefining Indian men’s fashion with a youthful and spirited touch.
The AW24 collection, set to hit stores in the upcoming Autumn Winter season, showcases the distinctive dreamy spirit and fashion flair synonymous with the Integriti brand. What sets Integriti’s AW24 apart from previous collections is that exceptional design and story-telling across genres of Urban Cargos, Washed denims, new fits pushing the boundaries of conventional fashion for new young India youth, more so for the youth in Bharat.
Integriti’s menswear collection gave a ‘the spirit called youth’ twist, lending a dynamic edge to its deconstructed feel. The brand exhibited a diverse range of men’s fashion like unfolding your true colours collection, connecting with the mindsets of the young, Tripping shirts with enigmatic digital prints looking into the future, ipocket (integriti pocket) jeans for the glamour connecting with the Gen Z consumer that perfectly encapsulate the brand’s ethos.
Commenting on the event, Vikas Jain – Director at KKCL said, “Integriti from KKCL is always committed to redefining fashion for the youth across every-nook-and-corner of India. Our AW24 men’s collection is a celebration of the dynamic and free-spirited essence of today’s youth. We wanted to infuse energy into every piece, creating a collection that only speaks to fashion enthusiasts.”